Die Marketing-Gleichung: Einführung in das prozess- und wertorientierte Marketingmanagement
Dirk LippoldThe reputation of traditional marketing techniques as an essential component of corporate success has declined in recent years. This book, already in its second edition, offers a practical approach to value-oriented management, serving as the basis for practical training for students of marketing management while at the same time offering valuable insights for professionals working in the field.
- Provides an innovative process and value oriented framework for developing marketing strategies
Rok:
2015
Wydanie:
2nd completely revised and expanded edition
Wydawnictwo:
De Gruyter Oldenbourg
Język:
german
Strony:
550
ISBN 10:
3110437902
ISBN 13:
9783110437904
Plik:
PDF, 12.42 MB
IPFS:
,
german, 2015