The Franchising Handbook: The Complete Guide to Choosing a Franchise
Iain Murray
Franchising is big business. Last year, 95 per cent of all franchisees reported profitability, making it one of the safest ways to start up a business. Given these statistics, it is not surprising that franchising is on the increase, both in popularity and profitability, as individuals are able to enter their chosen market with a proven brand and an established business strategy. "The Franchising Handbook" is a comprehensive and accessible guide for both franchisees and franchisors. It offers advice on the best way to choose a franchise, and is illustrated throughout with real-life case-studies, plus an A-Z directory of franchises arranged by each major market sector.
Kategorie:
Rok:
2006
Wydawnictwo:
Kogan Page
Język:
english
Strony:
227
ISBN 10:
0749445416
ISBN 13:
9780749445416
Plik:
PDF, 849 KB
IPFS:
,
english, 2006